Eyeing the Backlist

I’m reading Chris Fox’s book, Relaunch Your Novel: Breathe Life into Your Backlist.  With The Unity Wars launched, and so far doing just about as well as Brannigan’s Blackhearts (rather than exponentially better, as I’d hoped), I’ve started thinking about the fact that my backlist isn’t quite earning as much as it should be. I’ve already done a little bit along these lines, with the new cover for Kill Yuan.  Reading Chris’ work, however, it could probably use some more tweaking, mainly in the blurb, keywords, and marketing aspect. American Praetorians and Jed Horn get a bit thornier. At this point, I think that a full relaunch of both series would be in order.  Jed Horn hasn’t ever done as well as the Praetorian books, in no small part because I simply marketed it to my fans, such as there are, and they were looking for military action.  It didn’t really make it in front of the more MHI/Repairman Jack sort of audience.  So, in addition to new covers for the first two at least (and probably new type for all four), it would benefit from a full relaunch. The Praetorian books get a little more complicated.  Task Force Desperate