Interesting times.

There’s a lot of backlash building against Amazon over the Parler fiasco. And while it’s entirely understandable (and I might even agree on a certain level), it presents some serious logistical problems for many of us.

Amazon isn’t just a monolithic, faceless, leftist corporation. It’s a set of infrastructure that a lot of indies and small businesses use. I’m one of them. Amazon has been the 800lb gorilla in the room for some time now, and, like it or not, there aren’t a lot of good alternatives out there. The granola-eaters have been pushing “Bookshop.org” for a while, but they take a much larger cut than Amazon.

It’s entirely possible that the backlash might amount to a drop in the bucket. Inertia is a real thing, and people tend to forget outrage for convenience over time. But it is only prudent to start looking at alternatives.

Unfortunately, there aren’t a huge number. The obvious one would be simply to start publishing here, through AmericanPraetorians.com. I already sell paperbacks through the shop (though currently not many). I’d have to move ebooks there, as well, and (and here’s the hard part), figure out marketing. Locals.com has been brought up as a possibility, as well. I’ve even started to think about trying to build some sort of author conglomerate that turns into a sort of digital Gold Eagle, setting up a subscription and a regular publishing schedule, operating almost exclusively via email. Don’t know yet.

Email is, either way, going to be a huge part of it. If you’re not already signed up for the newsletter, please do so. Social media is going to be dicey for a while. I’ll still be posting, but Facebook already doesn’t like the fact that I’ve refused to pay them to show my readers my posts for the last several years. My reach there has been getting smaller and smaller. And I don’t see that changing anytime soon.

There’s an old Chinese curse that says, “May you live in interesting times.” I’ve made a modest career so far writing about interesting times, and they increasingly seem to be upon us. I hope that you’ll stick with me through them, and spread the word.

Contingency Planning

Peter Nealen

Peter Nealen is a former Reconnaissance Marine and veteran of Iraq and Afghanistan. He deployed to Iraq in 2005-2006, and again in 2007, with 1st Platoon, Bravo Company, 1st Recon Bn. After two years of schools and workups, including Scout/Sniper Basic and Team Leader's Courses, he deployed to Afghanistan with 4th Platoon, Force Reconnaissance Company, I MEF. Since he got out, he's been writing, authoring many articles and 24 books, mostly Action/Adventure and Military Thrillers, with some excursions into Paranormal Fantasy and Science Fiction.

One thought on “Contingency Planning

  • January 20, 2021 at 6:36 pm
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    I’m thoroughly opposed to monopolies, and Amazon is one for all intents and purpose. I’ve tried to ditch them in the past over relatively minor transgressions but the convenience they offer, as you point out, is impossible to replace as of right now. For sellers, I would think there are no practical alternatives.

    Mr. Nealen, I listened to Escalation and Holding Action which I downloaded (from Amazon/Audible). I have read several of your other books (on Kindle), all of which I thought were exceptionally well done. The audio books were fantastic work. I refuse to read or listen to military books that are not written by authors who have actually been there and done it, and even among those who can bring reality to the pages of fiction, your work stands out and above. Congratulations for work well done with true talent, and thank you for continuing to add to the library.

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